Tall Mint

Creating a Syndication Engine Model for Social Media Marketing

Creating an "Associated Press" syndication engine model is a tall task for anyone to take on, but that’s exactly what 3-year old Mint Social is doing from its Scottsdale, Arizona base.

Mint Social is a social media marketing company, working with regional and national clients to deliver all types of web content, media, articles, videos, press releases, photos and more to spread a company’s organic search rankings. Mint Social president Matthew O’ Brien likens its business model to a ‘syndication engine for businesses.’

"Our clients come to us looking for help with social media marketing and helping them to develop content that can be used online in a variety of ways," said the soft-spoken O’Brien, a 20+-yr. veteran of digital technology and Internet work. "Mint Social can help to educate, inform and engage a prospect, and market to them where they are online, hence the syndication model. And then we provide links and hooks back to our clients’ most relevant landing pages, in order to monetize and convert that traffic into some sort of response."

Steve Heideman, Mint Social’s Chief Technology Officer, calls this process ‘building gravity around your brand.’

"Our USP is this: we market content in a number of ways online, by repurposing blog posts, articles, video transcripts and more," says Heideman. "And we do it via social, local and mobile as well. In doing this, with concentrated effort over a period of time, a brand can achieve spectacularly higher awareness levels online."

Mint Social has also created its own model of social media marketing and brand awareness for companies doing business locally. It’s called ‘Geo-SoMo’ and it refers to geographically-targeted content for local, social and mobile.

"It’s a huge opportunity for local businesses to be found online" exclaims Heideman. "Only 7% of local businesses have claimed their business place on Google Places – that means 93% of those businesses have not, and that leaves a gaping hole in the business’s ability to be found by mobile users online."

Mint’s overall process with clients, as described by O’Brien, is one of online efficiency and relevant brand clarity.

"We create a ‘conversation relevancy match’, where we look at what's being searched in search engines and what's being discussed in social networks and Web 2.0, interactive dialogue-type websites. And then we look at how they're positioning their company, the terms and how they describe themselves, to see if there's a match, if they'll actually speaking to their prospective audience in the best light. Unfortunately, we usually find a disconnect there.

"So, we try to really make sure that we're matching the way our clients are presenting their businesses, with what people are looking for, searching for, and talking about online. And that becomes the basis of building out a company’s social media footprint, their online visibility, their brand."

Mint Social works with prominent business and consumer-focused brands in automotive, manufacturing, technology, legal, healthcare and other industries. It’s that variety that keeps things interesting and growing for Mint Social, which has seen a healthy yearly growth since it began.

It continues to bring to its clients an intriguing blend of content marketing, social media, good old fashioned editorial development and public relations, all mixed in with creative online strategies to bring about increased brand awareness. That’s where the future of marketing is headed, O’Brien thinks.

"Delivering content online in a variety of ways to get your brand found and to drive business goals – isn’t that what’s it all about today?"

Mint Social
, is a
social media marketing
and online branding company that increases visibility and reputation online. We accelerate online marketing by helping businesses get found in search engines (Google, Yahoo, Bing) and in social networks (where over 70% of all traffic on the Internet is).

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GAY PRIDE RAINBOW CERAMIC STATUE MINT LESBIAN ALLY 5 INCHES TALL 7 WIDE CLOUDS
GAY PRIDE RAINBOW CERAMIC STATUE MINT LESBIAN ALLY 5 INCHES TALL 7 WIDE CLOUDS
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1930s William Moorcroft Tall Leaf  Berry Flambe Lamp Mint Working Condition
1930s William Moorcroft Tall Leaf Berry Flambe Lamp Mint Working Condition
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Mint Roseville Art Pottery USA Matte Green Fuschia 6 3 8 Tall 2 Handled Vase
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Vintage Capodimonte Wishing Well Near Mint Condition 13 1 2 TALL
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VAN BRIGGLE TURQUOISE DAFFODIL 9 1 2 TALL VASE MINT CONDITION
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walter cornelison pitcher mint condition 6 1 4 tall 4 3 4 across the top
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Royal Doulton 1978 White Nile Creamer MINT 5 1 2 tall
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Fitz Floyd Santas Big Day Tall Mug Cup Dear Santa I want Everything MINT
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Lenox 325 Tall Cream Bluebells Candleholder Mint
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Robinson Ransbottom Pottery Company 115 Tall Vase MINT
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Royal Doulton Character Toby Mug Jug Winston Churchill MINT CONDITION 55 Tall
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4 3 4 Tall Bing Grondahl BG Denmark For Danbury Mint SEAGULL Pattern Vase
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Bing Grondahl Seagull Vase Danbury Mint EXCELLENT COND 475 tall
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Mint Royal Copenhagen of Denmark Floral Vase 8 1 2 tall Perfect Mid Century
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Pair of Mint Vintage Studio Line Rosenthall Tumblers 5 1 2 Tall Mint Condition
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Pfaltzgraff YORKTOWNE Bear Childs Feeding Bowl 8 Inch Tall MINT USA
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Pfaltzgraff YORKTOWNE Thermal Carafe Beverage Pitcher 125 Inch Tall MINT
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HULL MAGNOLIA GLOSS VASE GOLD CLAD HANDLES 55 TALL CIRCA 1947 48 MINT COND
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Budapest A Quincum 85 Tall Nude Beauty Porcelain Mint Condition Aquincum
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LENOX SCALLOPED EDGE COMPOTE 6 TALL MINT CONDITION
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Robinson Ransbottom Blue Spongeware 2 qt Pitcher Roseville Ohio 8 1 2 Tall MINT
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Vintage Royal Copenhagen BARNYARD ROOSTER 2338 1024 MINT COND 5 TALL
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GORHAM LADY ANNE TALL VASE MINT CONDITION 2 AVAILABLE
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Henn Pottery Beautiful Hollyware Set of 3 tall glasses with gold trim MINT
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Vintage Weller Dogwood Cameo Mint Green Cream Double Handle Vase 625 Tall
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HERITAGE MINT LTD COLLECTIBLES FRUIT BASKET PLANTER VASE 8 INCHES TALL
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VINTAGE HEREND STATUE WOMAN AND CHERUB 95 TALL MINT 5757 Impressed
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Karen LeBlonde Signed Colorado Studio Pottery Artist 10 1 2 tall vase MINT
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