Tall Mint

Creating a Syndication Engine Model for Social Media Marketing

Creating an "Associated Press" syndication engine model is a tall task for anyone to take on, but that’s exactly what 3-year old Mint Social is doing from its Scottsdale, Arizona base.

Mint Social is a social media marketing company, working with regional and national clients to deliver all types of web content, media, articles, videos, press releases, photos and more to spread a company’s organic search rankings. Mint Social president Matthew O’ Brien likens its business model to a ‘syndication engine for businesses.’

"Our clients come to us looking for help with social media marketing and helping them to develop content that can be used online in a variety of ways," said the soft-spoken O’Brien, a 20+-yr. veteran of digital technology and Internet work. "Mint Social can help to educate, inform and engage a prospect, and market to them where they are online, hence the syndication model. And then we provide links and hooks back to our clients’ most relevant landing pages, in order to monetize and convert that traffic into some sort of response."

Steve Heideman, Mint Social’s Chief Technology Officer, calls this process ‘building gravity around your brand.’

"Our USP is this: we market content in a number of ways online, by repurposing blog posts, articles, video transcripts and more," says Heideman. "And we do it via social, local and mobile as well. In doing this, with concentrated effort over a period of time, a brand can achieve spectacularly higher awareness levels online."

Mint Social has also created its own model of social media marketing and brand awareness for companies doing business locally. It’s called ‘Geo-SoMo’ and it refers to geographically-targeted content for local, social and mobile.

"It’s a huge opportunity for local businesses to be found online" exclaims Heideman. "Only 7% of local businesses have claimed their business place on Google Places – that means 93% of those businesses have not, and that leaves a gaping hole in the business’s ability to be found by mobile users online."

Mint’s overall process with clients, as described by O’Brien, is one of online efficiency and relevant brand clarity.

"We create a ‘conversation relevancy match’, where we look at what's being searched in search engines and what's being discussed in social networks and Web 2.0, interactive dialogue-type websites. And then we look at how they're positioning their company, the terms and how they describe themselves, to see if there's a match, if they'll actually speaking to their prospective audience in the best light. Unfortunately, we usually find a disconnect there.

"So, we try to really make sure that we're matching the way our clients are presenting their businesses, with what people are looking for, searching for, and talking about online. And that becomes the basis of building out a company’s social media footprint, their online visibility, their brand."

Mint Social works with prominent business and consumer-focused brands in automotive, manufacturing, technology, legal, healthcare and other industries. It’s that variety that keeps things interesting and growing for Mint Social, which has seen a healthy yearly growth since it began.

It continues to bring to its clients an intriguing blend of content marketing, social media, good old fashioned editorial development and public relations, all mixed in with creative online strategies to bring about increased brand awareness. That’s where the future of marketing is headed, O’Brien thinks.

"Delivering content online in a variety of ways to get your brand found and to drive business goals – isn’t that what’s it all about today?"

Mint Social
, is a
social media marketing
and online branding company that increases visibility and reputation online. We accelerate online marketing by helping businesses get found in search engines (Google, Yahoo, Bing) and in social networks (where over 70% of all traffic on the Internet is).

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MINT Opalescent Glossy Sea Shell Pitchers w Rubbler Seal Lids Just
MINT Opalescent Glossy Sea Shell Pitchers w Rubbler Seal Lids Just
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Minton SUMMER DAYS Coffee Pot 9 Tall MINT
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ROYAL TARA BONE CHINA MINI CREAMER SHAMROCKS GALWAY IRELAND 25 Tall Mint
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75 tall BELLEEK ROCK SPILL CORNUCOPIA VASE Green 5th Mark MINT CONDITION
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Vernon Kilns Homespun spice or sugar shaker Approximately six inches tall mint
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2 PORTMEIRION BOTANIC GARDEN MUGS TALL CUPS MINT
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NORITAKE 9334 BLUE HARBOR TALL COFFEE MUG MINT 6373
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Ceramic Clown with Seal Mint Condition 8 inches tall 5 inches wide
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Belleek Collectors Society MALLARD VASE 5 1 4 Tall Mint in Box 2368 COA 1999
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Belleek Collectors Society SWAN VASE 5 1 4 Tall Mint in Box 2257 COA 1998
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HEREND BEAUTIFUL 525 TALL BIRDS COVERED SCALLOPED SUGAR BOWL 6038 MINT
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Roseville ART POTTERY Ca 1932 Blackberry MINT Double Handled TALL Vase 575 8
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HTF PFALTZGRAFF YORKTOWNE Napkin Holder 3 3 4 tall RARE MINT CONDITION
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Lenox China Harvest Server 24K Gold Trim 8 1 2 x 5 1 2 Mint Condition 2 1 2 Tall
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Bjorn Wiinblad for Rosenthal Studio Line VASE white gold MINT 8 TALL
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Hull Brown Drip Pitcher 8 1 2 Tall HULL Marked USA Mint Condition
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Artisan Crafted Pottery Pitcher Earth Tones Lightly Glazed 6 3 4 Tall Mint
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USA POTTERY Mint Green Mother Baby Elephant Planter 7 Tall x 8 Long
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VINTAGE LENOX IVORY TORCHERE LAMP 11 1 2 TALL REWIRED MINT
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HenRiot Quimper France HP Male Tall Pitcher 7 3 4 Tall Mint No 436
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HenRiot Quimper France Hand Painted Male Pitcher 6 Tall Mint No 434
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BRAND NEW MINT MIKASA RONDO STEPHANIE TALL CAPPUCCINO LATTE MUG Ships Free
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ROYAL COPENHAGEN FLUTED CONTRAST MUG CUP MINT COLOR 4 INCHES TALL NEW IN BOX
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VTG Chi Chis Margarita Glasses TWO GLASSES Mint 6 1 8 Tall MATCHING PAIR
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PENNSBURY POTTERY ROOSTER CREAM MILK PITCHER 5 TALL MINT
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FIESTA LILAC 2 LARGE MUGS 3 1 2 TALL UNUSED MINT CONDITION
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1930s William Moorcroft Tall Leaf  Berry Flambe Lamp Mint Working Condition
1930s William Moorcroft Tall Leaf Berry Flambe Lamp Mint Working Condition
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MINT Vintage Royal Albert Mrs Rabbit Beatrix Potter England 4Tall Collectible
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INTRADA Italian Ceramic Statue Fish Sculpture 12 Tall Mint Condition
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LENOX HOLIDAY TREAT BOWL 3 tall4 1 4 at topHOLLY BERRIES mint
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