Tall Mint

Creating a Syndication Engine Model for Social Media Marketing

Creating an "Associated Press" syndication engine model is a tall task for anyone to take on, but that’s exactly what 3-year old Mint Social is doing from its Scottsdale, Arizona base.

Mint Social is a social media marketing company, working with regional and national clients to deliver all types of web content, media, articles, videos, press releases, photos and more to spread a company’s organic search rankings. Mint Social president Matthew O’ Brien likens its business model to a ‘syndication engine for businesses.’

"Our clients come to us looking for help with social media marketing and helping them to develop content that can be used online in a variety of ways," said the soft-spoken O’Brien, a 20+-yr. veteran of digital technology and Internet work. "Mint Social can help to educate, inform and engage a prospect, and market to them where they are online, hence the syndication model. And then we provide links and hooks back to our clients’ most relevant landing pages, in order to monetize and convert that traffic into some sort of response."

Steve Heideman, Mint Social’s Chief Technology Officer, calls this process ‘building gravity around your brand.’

"Our USP is this: we market content in a number of ways online, by repurposing blog posts, articles, video transcripts and more," says Heideman. "And we do it via social, local and mobile as well. In doing this, with concentrated effort over a period of time, a brand can achieve spectacularly higher awareness levels online."

Mint Social has also created its own model of social media marketing and brand awareness for companies doing business locally. It’s called ‘Geo-SoMo’ and it refers to geographically-targeted content for local, social and mobile.

"It’s a huge opportunity for local businesses to be found online" exclaims Heideman. "Only 7% of local businesses have claimed their business place on Google Places – that means 93% of those businesses have not, and that leaves a gaping hole in the business’s ability to be found by mobile users online."

Mint’s overall process with clients, as described by O’Brien, is one of online efficiency and relevant brand clarity.

"We create a ‘conversation relevancy match’, where we look at what's being searched in search engines and what's being discussed in social networks and Web 2.0, interactive dialogue-type websites. And then we look at how they're positioning their company, the terms and how they describe themselves, to see if there's a match, if they'll actually speaking to their prospective audience in the best light. Unfortunately, we usually find a disconnect there.

"So, we try to really make sure that we're matching the way our clients are presenting their businesses, with what people are looking for, searching for, and talking about online. And that becomes the basis of building out a company’s social media footprint, their online visibility, their brand."

Mint Social works with prominent business and consumer-focused brands in automotive, manufacturing, technology, legal, healthcare and other industries. It’s that variety that keeps things interesting and growing for Mint Social, which has seen a healthy yearly growth since it began.

It continues to bring to its clients an intriguing blend of content marketing, social media, good old fashioned editorial development and public relations, all mixed in with creative online strategies to bring about increased brand awareness. That’s where the future of marketing is headed, O’Brien thinks.

"Delivering content online in a variety of ways to get your brand found and to drive business goals – isn’t that what’s it all about today?"

Mint Social
, is a
social media marketing
and online branding company that increases visibility and reputation online. We accelerate online marketing by helping businesses get found in search engines (Google, Yahoo, Bing) and in social networks (where over 70% of all traffic on the Internet is).

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INTRADA Italian Ceramic Statue Fish Sculpture 12 Tall Mint Condition
INTRADA Italian Ceramic Statue Fish Sculpture 12 Tall Mint Condition
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LENOX HOLIDAY TREAT BOWL 3 tall4 1 4 at topHOLLY BERRIES mint
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4 Made in Staffordshire England Tall Coffee Mugs Cups MINT Orange Flowers
4 Made in Staffordshire England Tall Coffee Mugs Cups MINT Orange Flowers
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La Musa Hand Painted Vase Made in Italy Mint 10 inches tall Beautiful
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Studio Nova Villager Mikasa Fresh Mint Creamer 4 tall JF004
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Vintage Pfaltzgraff blue Yorktowne Oil Vinegar Cruets 6 1 4Tall Near Mint
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Mint 10 Herend Tall Vase Chinese Bouquet Pattern Raspberry Color
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VINTAGE DISCONTINUED LENOX COLONIAL PATTERN WHITE 11 TALL COFFEE POT MINT
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LENOX China Blackberry Pattern Pitcher 6 1 2 Tall Mint Condition
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Hull F91 Moss Green Vintage Eagle Creamer 5 Tall Mint Condition Soft Matt Glaze
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Herend Hungarian Woman Nursing Baby mint 8 inches tall
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Hall Autumn Leaf Vase 6 Tall NALCC Collector Club Mint 2003
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Tall Light Mint Green Ceramic Pottery Haegar Flower Vase 10
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222 Fifth Adelaide Blue Tall Latte Mug Coffee Cup Fine China MINT Bird Floral XL
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Vista Alegre Mottahedeh VA Portuga vase with floral design 55 tall MINT
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Vintage Weller Cameo Mint Green Cream Double Handle Urn Vase 65 Tall
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Set of 2 Noritake Primachina Royal Orchard Tall Cup Mug 375 Mint condition
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Mikasa SOUTH HAMPTON WHITE Shell Embossed Coffee MUG 4 Tall LOT 2 MINT
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ROYAL CROWN ARTNART EXCEPTIONAL ELEGANT TALL TEACUP SET MINT CONDITION
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Royal Doulton Lambethware CINNAMON COFFEE POT LS1003 Brown 8 Tall MINT Cond
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Gorgeous Lenox Amethyst 10 Tall Teapot Tea Coffee Pot PERFECT MINT condition
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RARE LENOX MINT GREEN WHITE TRIM 27 1 2 TALL LAMP NEW SILK SHADE MINT
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Sango Nova Brown Coffee Mugs Set of 2 Tall Cups Mugs 4933 Stoneware Mint
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RUSSELL WRIGHT BY ONEIDA TALL PITCHER MANITOGA BLUE MINT CONDITION
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Churchill Currier Ives Collectible Tall Ship Plate 10 VOLUNTEER England Mint
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Churchill Currier Ives Collectible Tall Ship Plate 10 THEOXENA England Mint
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Vintage Green McCoy Bull Frog Very Large Planter Vase 8 long x 5 Tall MINT
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Noritake Asian Song Coffee Pot Tea Pot 9 Tall Mint Condition
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White Porcelain Coffee Pot in Mint Condition 81 2Tall X 51 2 Across New
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2 VILLEROY BOCH SIENA CRYSTAL CANDLESTICKS 4 3 4 TALL MADE IN AUSTRIA MINT
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Lenox MASTERPIECE COLLECTION Tall Iris Vase + Bud Vase MINT CONDITION w MFG TAG
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MINT Rum Rill Green Turquoise Iridescent 775 Tall Water Ewer w Wood Handle
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French Majolica Canteloupe Melon Pitcher Longchamp France 1665 MINT 71 Tall
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Pfaltzgraff TEA ROSE Milk Bottle Vase 8 Tall Carafe Jug 12 oz USA Mint
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HERITAGE MINT LTD COLLECTIBLES FRUIT BASKET PLANTER VASE 8 INCHES TALL
HERITAGE MINT LTD COLLECTIBLES FRUIT BASKET PLANTER VASE 8 INCHES TALL
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Pair of Meissen Beaker Waves Relief Pattern White Tumblers 425Tall MINT
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